Episode 56: Unshakable Confidence, 5 Ideas to Master Your MSP Mindset

In this episode of the Infinite Scale podcast, host James Vickery discusses strategies for building confidence among managed service providers (MSPs), particularly those that are smaller and in the process of growing their business. James addresses the common feeling of isolation and struggle MSPs may face and offers insights and encouragement, emphasizing that MSPs are not alone in their challenges. The episode covers several key points:

1. **Competition:** James challenges the perception of excessive competition, arguing that many MSPs are too overwhelmed with their current workload to actively seek new business, which presents an opportunity for those willing to reach out and differentiate themselves.
2. **Market Size:** He highlights the vastness of the IT services market, encouraging MSPs to view their local and global market as abundant with opportunities rather than limited.
3. **Customer Dynamics:** James shares that customers often change MSPs due to dissatisfaction, suggesting that MSPs can capitalize on this by positioning themselves as better alternatives.
4. **Humanizing Business Relationships:** He advises MSPs not to be intimidated by larger businesses, reminding listeners that business dealings are ultimately about building relationships with people, regardless of the company's size.
5. **Marketing:** James underscores the importance of marketing for MSPs, noting that few are actively engaging in marketing efforts. He suggests that marketing oneself and one's business is crucial to standing out in the industry.

James also offers a bonus tip about finding effective partners, such as marketing or outsourcing vendors, to help MSPs grow and build confidence. He closes by inviting listeners to reach out with suggestions for future podcast topics or inquiries about Benchmark 365's services, reinforcing the message that MSPs have a wealth of opportunities to grow and succeed in the industry.